Forget Facebook and Twitter. If you really want to build an online fan base then you need to start building a fan mailing list. With social media you have no control over who reads your updates. Less then 40% of your Twitter followers are online at any one time and your Facebook posts reach roughly [...]
What is crowd/fan funding? It’s a process where you raise money by selling your product in advance of producing it. For example, you might want to record and album, so you sell advance download of your album for $10 and for $25 your fan would also receive a signed CD; For $50 you’d add their [...]
I wrote a post on how bands are using Facebook wrong recently and it’s become the most popular post on my site. So I’ve decided to move that topic over to Twitter. Get Twitter right and it will become your biggest source for new fans in no time. I find Facebook is great for engaging [...]
1. Set up groups instead of pages: Groups have changed in the way they work and old groups have been scheduled to be archived. Any band in this situation will lose all their members, very soon. New groups are built around the group chat function and if ever there was a way to piss off [...]
For a long time now the conventional way for a band to build a following was to write songs, gig, record an EP, sell it, tour, write songs, record an album, sell it and so on, so on… Bands would hire a producer and studio for a week or two and record 4-6 tracks. Often [...]
Wondering what to change in the New Year? How about changing how you communicate with your fans online. Rather then using Facebook as your band’s website, it’s about time you broke out and built a home of your own. The industry has been talking about the importance of D2F for a few years now, but very few [...]
Ofcom in the UK, released a report last week which stated that over a quarter of adults (27%) and almost half of teenagers (47%) now own a smartphone. What’smore, most (59%) have acquired their smartphone over the past year. Gone are the days of Nokia 5110, when mobiles were used for calls and texts and [...]
I wrote about crowd funding sites a few months ago. Looking at who should use them and under what circumstances. So when I received an e-mail the other day from the guys at BalconyTV requesting support on a fund it campaign to build a new website, I decided to check it out. For those [...]
This week Adele’s album ‘21’ hit the 10million global sales mark and this in just 9 months of release. Achieving the number one album spot in 19 countries including Australia, Canada, Germany and the UK and US, it has dwarfed sales of the biggest worldwide sellers of recent years. Compare it to last year’s biggest [...]
I’m shocked by how many bands think it’s OK to have a Myspace page and nothing else. Myspace is dead in the water and if you don’t believe, me look at this chart that was published by Buiness Insider in March ‘11 (Reports have since come out that the site drop a further 50% in the [...]
