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Goodness Gracious

Goodness Gracious

Plastic Hallway Provided

  • Ecommerce Website
  • Mobile First Design
  • Social Media Strategy
  • Social Advertising


Goodness Gracious make the most beautiful guilt-free raw desserts. Made from whole ingredients their mousse cakes are paleo & vegan friendly and contain no dairy or refined sugar. A new company they need a place to promote their cakes to stores, while also offering a place for people to buy directly from them.


Create website with e-commerce capabilities, that emphasises just how decadent their cakes really are. The site needed to function seamlessly on mobile devices, with a focus on converting visitors into customers. They also needed a steady stream of potential buyers to their website.

Our Solution:

We created an online store, with a custom layout that lead itself to mobile browsing. With it being a new store we highlighted their selection box as it offered an introduction in to every flavour they offered.
We created a custom social media marketing strategy that focused on Instagram and Facebook.

We ran cold ads on Facebook targeting two customer groups (Vegans and Paleo dieters), then followed up with retargeted ads to produce an ROI of 164%, While doubling their Facebook followers.

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